5 Benefits of Business Downtime and What You Can Do To Improve For the Next Season
As a photographer, do you worry about money in your business downtime? Are you on a tight budget? If you answered yes to both questions, it may be a good sign! This has been a hard year for many photographers, and some of them may even experience emotional paralyses, due to anxiety, which typically evolves during uncertain times. But downtime, combined with your worry, can produce positive results for your business.
Flight or Fight. Pick one: Great uncertainty and anxiety activate the fight or flight mode, giving us an option to take action or do nothing at all. Those who have blended pain and suffering with their sense of self won’t seek change, they’ll dream and talk about it. But the rest of us will seek solutions.The end of a busy season allows you to examine results in your downtime. This is a perfect time to reflect and think about the improvements for the next season.
5 Things to Improve In Business Downtime
There isn’t a single narrow path to all solutions. But, certain changes can be applied to all business models. Here are 5 things you can start working on today to prepare for the busy season.
1. Update Your Website
How often do you click away from slow and ugly websites? Do certain websites frustrate you when viewed from your cellphone or a tablet? To prevent this from happening to you, ensure that your website displays properly across different mobile devices and tablets. Your website should be well designed, structured, and optimized for search engines.
2. Revamp Your Marketing Materials
People prefer patterns and consistency. Potential customers may think you’re sloppy if your letterheads, business cards, and flyers, are not consistent in design, color, theme. Effective visual communication tactics help others remember you. Revisit your branding and writing skills to improve your current marketing materials. CopyBlogger is a great source for better writing. For design inspiration & trends, search and browse through Behance, a trove of creativity that’ll inspire you to improve the design of your marketing materials.
3. List Your Business in Local Business Directories
List your business in Yelp, Google, Bing. Write a good description and upload sample images that represent you as a photographer. These free services will improve your online presence, making it easy for potential customers to find you.
4. Get Social to Keep in Touch
How effective is your presence on Facebook, Google+, and other social networks? If you’re posting sporadically, then you shouldn’t expect great results. Social networks allow us to hang out where our customers are.
Take advantage of Facebook Insights to learn some interesting facts about your customer base. A great salesman knows his customers well. Sign up for Google+ to have your business related pictures next to your name in Google’s generic search. Share your pictures on Pinterest to get noticed by millions of people. Take advantage of free publicity, but make sure that you post content relevant to your audience. It’s all about them, not you. Sorry guys.
5. Create and Offer Something New to Your Customers
Wouldn’t it be wonderful to treat your customers with a new product? As photographers, we love seeing and selling quality products. That’s why D&M Imaging created Boutique Photo Blocks. They are double sided, solid wood photo blocks, hand-crafted, hand-painted, hand- sealed, and simply elegant. Each Boutique Photo Block is as unique as the photos it displays. Give something new to your customer. Check them out here.
What’s On Your Mind Right Now?
What do you do in your downtime? Does your website need to be updated? Are you thinking about joining a different social network, or improving your current one? Be the first to let us know in the comments area below. See you next week. Cheers.